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SEO, what an important marketing channel. By 2020, it is an estimate that over $80 billion will be spent by businesses on SEO service in the US alone.
Well, what makes it such a popular marketing method that everyone shouldn’t underestimate? If you are an SEO person, then it is OK.
But if not, how are many SEO benefits you are aware of? Let’s find out in today’s topic.
SEO In Brief
SEO (Search Engine Optimization) is a process of enhancing the online visibility of a website. With the purpose of driving “free” organic traffic via search engines and convert them into leads than sales.
The concept of SEO revolves around “keywords optimization”. Where the keywords are phrases people use to search for something on search engines. The optimization process is done on a web page and website on the whole.
Basic Steps In SEO:
This is the most important step to get started for SEO. It involves brainstorming and choosing the right keywords to rank for. The keywords can be informational, intent and navigational. There are dozens of tools to conduct brief and detailed keyword research based on the intent and niche of the keyword which you can perform to create a killer keyword research for your business or blog.
Content is the king! No doubts about that!
After you have your set of keywords, next is the process of creating quality content. Content around a particular keyword, by focusing one main keyword per content. Content could be of any type, whether a social media post, a blog post, an article, a case study, a research paper, an E-book, Video, Audio podcasts, infographics, gif, and the list keeps going on!
Once you have your content, you need to promote it by all possible means you can go for. This means you need to open different funnels for traffic and engagements with the interaction with the right audience. A funnel could be of any type. You can start doing the SEO, this is one of your funnels. You can share that on Reddit, Quora or other content marketing sites. Or create email marketing campaigns or drive some social media campaigns.
Tracking and Refining
Once you are done with marketing and spreading your content on the right targeted platforms, you can’t expect your content to be always doing well. So, you need to keep track of the progress time by time, to see what needs to be added or adjusted, to ensure it meets the standard. And remember, there is always some room for improvements… So keep improving your content, promotion strategies, and engagements.
SEO In Numbers
Before we move on, let’s see some of the stats related to SEO in the industries
- Google, the search engine giant holds approx 74.75% of the searches in the search engine market share
- If it is done right and ethically, SEO has the solid potential to drive a 14.6% conversion rate
- More than 60% of searches (on Google) are done via mobile devices
- 93% of online researches, exploration and experiences begin with a searching
- Search engines drive 10x times more traffic to shopping websites than social media
Thank you source from 99firms.com
SEO Benefits You Didn’t Know
So now you must be convinced that SEO is indeed crucial for any business online. It has the potential to skyrocket your business. Let dig in the top 7 SEO benefits and advantages to your business.
1. Improves Visibility
The most effective benefit of doing SEO is to get maximum visibility on the web.
The purpose of doing SEO or hiring agency for SEO service is to rank your website on the first page of search engines result or in the top ten positions.
This is because the majority of internet users will likely scroll past the first page of the results. This improves the likelihood of increasing traffic to the webpage and convert into sales.
The visibility also means to outrank your competitors/companies that are selling the same products or services. The higher you rank, the higher the traffic you are going to get.
2. SEO Helps Build Trust & Credibility
Not just getting traffic, but building authenticity and trust is also a huge benefit of SEO.
Because building trust is an essential key to succeeding in business. For a company to thrive in the online world, it has to have that kind of authority in the space or niche.
Effective Search engine optimization can help that. Since Google and other search engines operate on the authority concept or how credible and trustworthiness a website is.
It is believed that the most trusted businesses can be found on the very first page of the search engine rank pages (SERP).
3. Better Conversions
With SEO, it is likely that your website visitors will convert. This is because the search engines operate on what we called an intent-based search. That means the users have some intent or want something before they do the search.
Take Facebook for example. When you run a Facebook ad, you are actually putting your message across visitors. Who are not likely to have an interest in your products or services. This is known as cold ads or cold pitching.
4. Builds Brand Awareness
It will all go useless if you fail to build and develop a brand awareness about your business in all the audience you grabbed through online mediums. You need to depict a solid brand story in your audience’s minds right when they interact with your website.
By applying some basic SEO, you will be able to put your website upfront on the search engine and by ranking higher. The better people will get to know about your brand.
What brand awareness can do to your business is exceptional and exponential. Brand credibility and trust correlate to brand awareness. People tend to trust a brand with a greater online presence. This helps increase brand value, which can benefit your company in the long run. Have a look into this brilliant branding statistics by Capital Councelor, mentioning some amazing numbers about the impact of branding to your business.
6. SEO Gives Long-Lasting Results
SEO is a one-time investment. It is not like other marketing strategies, where you have a fixed time frame. That you need to set to measure the ROI generated, because of the money upfront that you have to keep on pouring in.
Whenever you run ads like billboard ads or PPC ads like Google or Facebook ads. You have to pump in the cash to generate awareness. The moment you stop, the displays disappear.
With SEO, all you need is a one-time investment, and the result will be everlasting. The result here is being compounded over time. All you need is to do is to keep track of the progress, and improve things as time passes. To better compete with your competitors.
7. Generates Business Referrals
By ranking on the first page of Google, besides generating direct sales through your site. Other businesses that are not related to yours may complement your brand presence and could refer you whenever possible.
Also, another way this can happen is via other site’s referrals. When you rank on the first page, your site will likely get a link back (backlinks) from other sites. Which can send their visitors, who are interested in your business to you? Thus generating indirect sales and leads.
In A Nutshell!
That’s all for how SEO can change the figure on your balance sheet or, how it can benefit your business. Though the benefits of SEO cannot be covered in a single topic, still we figured out to mention the top 7.
With its importance growing more and more, I would like to point out to those saying that SEO is dead. This is not true. With more and more cash flowing into the industry, the trend is going up.
Hope you have enjoyed the article. Let me know in the comments about how SEO has benefited your business.
Author: Rohan ShahI am Muhammad Roohan (AKA Rohan Shah) a Geek in Digital marketing, SEO, SEM, Social media, Content Marketing, Growth Hacking, Coding, AI, and Big Data. I love to seek every single opportunity to enhance my entrepreneurship skills and thirst for knowledge covering all domains in Information Technology.
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