Live Shopping for D2C Brands

How Live Shopping will benefit D2C brands?

Livestream e-commerce has been a key player in the eCommerce industry for a few years. Now because of its ability to offer an immediacy, no other medium can match.  Live Shopping shows happen NOW and audiences can engage with the content in ways that replicate the physical shopping experience. So let’s take a look at reasons that live-streaming can impact D2C brands and more importantly. How D2C brands can take advantage of the growing trend.

Live video shopping offers D2C brands the opportunity to showcase new product launches, host product application sessions, interview celebrities, industry experts, and influencers, and hold Q&As sessions, etc. These shopping shows can be watched in real-time, which is what makes them authentic and entertaining. Live video shopping aims to educate, entertain and inspire your audience. that reach out to brands and connect with them personally.

By leveraging Live Shopping Platform,D2C brands can not only utilise live streaming shopping to drive sales but build it into their existing digital properties. If your business sells directly to consumers, then leveraging live video shopping platform can be the best choice for you.

The Benefits of Live Shopping for D2C Businesses

  • In the above section we talked about how impactful live video shopping can be, but you might be thinking what it can do to enhance your brand. Here are some of the benefits of leveraging a live shopping platform for your brand. Active engagement is an aspect that makes livestream shopping unique. With livestream shopping you will be able to engage with your shoppers in real-time, which can help to improve customer engagement rate and your relationship with them. 
  • Live online shopping can help you determine which customers are likely to turn into leads and eventually convert. Customers that stay with you till the end of a live shopping show and get engaged are most likely to turn into buying clients.
  • Apart from being a sales tool, live online shopping is one of the most cost-effective marketing strategies for D2C brands. You don’t need to have an expensive video production company just to get marketing done. You can simply promote your products during a live shopping show and also multi stream your live shopping show to reach a wider audience. 

Here are some of the ways you can benefit from D2C live shopping:

Introduce product updates

Introducing new products to customers always excites them. With livestream shopping you can launch new products while directly addressing questions and concerns about products that you are launching. This is an effective way to encourage customers to buy products.

Do a Live Q&A

Hosting live Q&A sessions is a great idea especially if you notice an influx of questions from your viewers. During such sessions audiences don’t even have to wait for their replies as they are being answered in real-time. This facilitates real-time engagement and interactivity.

Conduct Live Interviews With Experts

Inviting industry experts of your field to your live shopping show can help create an educational and inspiring live shopping show. You can also encourage audiences to make suggestions and express their concerns. Inviting specialists that your audiences can relate to, will encourage them to engage. Such industry experts or specialists should have an extensive background regarding products you are selling or prompting in your live shopping show. 

Collaborate with Influencers

Shoppers are attracted towards brands that are transparent and reflect authenticity. One such way to do that is to make a famous personality the face of your brand. Inviting influencers to your live shopping show can have a huge impact on your audiences. You can make the most out of your live shopping platform by collaborating with such influential personalities. 

Live Tutorials and Product Demos

Giving an insight into what your brand offers and teaching your audiences how to use your products can be an effective way to retain your customers. Host live tutorials and product demos to take your customers through the whole process and offer solutions to their pain points.

Go Behind the Scenes

You can take your audiences behind the curtains and show them how your business operates. You can take them on a virtual tour of your office and introduce them to your employees. Show them how your business operates and what you and the team do.

Wrapping Up

There are many creative ways to leverage a live video shopping platform to generate sales. The major focus should be to solve your customers pain points. Because once customers trust you they will shop from you.

Author: Humaiz Ahmed

Humaiz ahmed is a digital marketeer, blogger, and entrepreneur. He loves to write on topics like digital marketing, health, fitness, lifestyle and life hacks where he can share his experience and knowledge with others.

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