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Actionable Content Marketing Tips for 2019
The content marketing has been evolved and transformed within a year. 2018, was absolutely the year of the content.
Either its Facebook, or Twitter, Reddit or Blogs, the content was the leading factor among all channels.
The marketers who planned their strategies with content as a crucial part, Succeeded! They achieved extraordinary results, leverage their outcomes and delivered the maximum growth to
But what about the marketers, who kept counting and worryin for the 365 days of the year. And unfortunately, at the end of the year, they had nothing?
To understand this, marketers should realize that content marketing is a really powerful tool to reach and engage your audience.
If content marketing wasn’t effective, 90% of businesses wouldn’t have chosen it as their core marketing channel.
To bring out some great content marketing tips, we asked 8 leading digital marketers to share their pro tips that helped them succeed in 2018.
These tips by marketers can easily help one, in building an strong, and result-oriented content marketing strategy for the 2019.
The most effective content marketing tips, according to the marketers to craft a brilliant content marketing strategy are:
Formulate a Content Marketing Strategy
“Though a majority of brands release some form of content every day, as many as 62% of them don’t have an actual strategy behind it.” A pro tip by the globally known digital marketer, Shane Barker, who is the founder and CEO at Shane Barker Consulting.
He says, “I strongly recommend that you, as a marketer, always formulate a well-planned content marketing strategy for brand promotions. A documented strategy can help you unleash the true potential of your marketing initiatives.”
So, what we need to determine, is to create a strategy first, then content.
Follow an Audience-First Approach
Shane further adds that “I would like to give marketers is to always think of their audience’s needs and interests first.
Before you plan a campaign, think about:
- What would your audience say about it?
- What are they looking for?
- What are the major issues your consumers face?
- What is important to them?
- How can you or your product help them?
“Content marketing, in fact, marketing in general, is all about the audience, not about the brand. Catering to their needs, issues, and interests through custom content will improve your chances of driving more engagement and conversions.”
So, your content must be audience focused, instead of your product or business. Cover the needs and problems of your audience in your content is the key to reach their heart and convert them.
Engage with User’s Emotions
While finding out the best content marketing tips, we reached out one of the top content experts, Liraz Postan, who has been the SEO & Content director at OutBrain and now the Founder & CEO of LP Marketing Services. Her advice is really very helpful when you are thinking like the way your customers think.
She says, “Don’t be afraid to be creative and to step out of your brand’s comfort zone. The most powerful content is engaged with users’ emotions. The minute your readers are emotionally engaged with your content, they will come back for more. Try to entertain from one side, and from the other- give real value and always plan your content strategy to the very last detail.”
So here we got the idea to make your content resonating with your customers mindset.
Keep It Straight & Short
Not only in the organic, but the content is the key factor in paid marketing channels also. Whether it is PPC, or Display ads, FB or LinkedIn ads, content has its own importance
Gemma Ross, Senior PPC Manager at Big Wave Media adds, “In my opinion, in this world of ‘The Zero Moment of Truth’ be original and don’t mince your words. If what you’re promoting can be said in 20 words then why say it in 50.”
You have to grab the audience attention within the first sight at your content. Yes, it is proven, that long and detailed content ranks easily, but it should be started with a catchy title and a very appealing call to action.
Build Cluster of Content
Elijah-Blue Vieau, the SEO Manager at Logo Joy says, “For 2019, it’s all about structuring your content in terms of a topic and subtopics. Build out a cluster of content across an entire topic. Promote them individually for links, then combine them into a downloadable resource to capture email addresses. When backed by a solid internal linking strategy, the cluster will drive traffic from hundreds of keywords and semantic phrases, and provide a true return on investment in terms of rank and revenue.”
Thus, clustering and organizing a rich content is another pro tip for success in 2019.
Use Videos To Build Relationships with the Audience
While talking about content marketing, we cannot forget the video content. As the video is a very important part of content marketing in 2019.
Ali Liaquat, a digital marketing consultant says, “Build deep and meaningful relationships with your customers using video content. Videos allow your target audience to consume information quickly without exerting too much energy. Having a face to put to a brand is so important for your customers. Once they see that real people are behind a brand, they can better relate to your products or services.”
So while making a content strategy, keep an strong focus on creating highly engaging audience centrix video content.
Work On Data Analytics
While doing content marketing, or making new content, don’t forget the data. As the data is possibly the new oil.
He suggests, “My best advice would be to evaluate the performance of your content with data. Using tools such as Google Analytics and Google Tag Manager can help you understand who is looking at your content, and how they are engaging with it. There are many tools out there that can help improve the performance of your work, so experiment and have fun!”
Consistency is the key
“I’d say Consistency along with Quality. Because it helps to build a credible relationship with your customers. Spend ample time in devising a strategy that is tailored to your audience interest, be consistent and your journey to successful content marketing will become easier.” Says Hamza Karim of The Artistic Designers.
Therefore, in the online marketing, Content is totally dependent on Consistency.
Create SEO Powered Content
While talking about content marketing, we haven’t forgotten the SEO. SEO is the most primary subject in the digital marketing world. In SEO, the content is called as the King.
While discussing the importance of Content in SEO, Sara Rehman, who heads Marketing & PR at Archideators, says, “Content without SEO optimization is like a warrior without weapons. Empower your content to your best to get it ranked in the search. While writing content, focus on every single SEO factor that may boost your search appearance. That may be your title, the headings, the keywords exact phrases or inbound/outbound links. Do focus on every one of them. Why would anyone like to create content that lives on the 2nd page of Google?”
Learn from other contents
If you have started to write your content, it’s likely that you will run out of words at some point. So, you should look at a similar content before writing up. Besides, you must also develop an outline by looking at 3-4 samples and use them in your content.
As a fail-safe measure, you can also take ideas from other contents. Those ones which are successful.
Submit Guest Posts
This content marketing tip is very helpful in building a trust and authority on the Web.
New startups struggle to build an audience. When a startup is not helped with an audience, content marketing strategy fails. To solve this issue you can take the help of guest posting sites. These sites can provide you with the backlinks for your websites.
Who doesn’t wants his site to stand first? Without a notable domain authority, it’s quite difficult. But guest posting is no doubts, a great resource. So, it is necessary that the content marketers must make use of the guest posting websites.
Create more visualized content
Looking for some out of the box content marketing tip? Here it is! Use Graphical content!
When one scroll on social media websites, what catches the eyes is the great visual content. One powered by the creative images, gifs, animations videos etc.
CV writing Pakistan is a big example. They develop engaging content by using images. Besides, this fast-paced world demands the use of images with small captions. instead of long sentences with no use of images.
Produce content with high frequency
If you are not producing content, forget that your business will grow. Consistency is one of the most crucial factors for the development of new startups.
You must produce content, and prove to your readers, that you are trustable. But, it is not easy to produce content daily. So, you should schedule the content publishing. You must aim to produce a blog or article with an adjustable frequency.
Though this is time taking, long-lasting content marketing tip that works.
Get influencers for your content
Influencers are those people, who are successful people in a particular industry. If you are able to attract influencers, your content will be trustworthy.
Why? Because the influencers will be endorsing your posts.
For example, you find an influencer over the internet, who writes high-quality articles. Follow him.
Then he will become an inspiration for you to write something. Write something like his area of expertise, and mention the influencer in your post.
What you will get? That influencer will like and share your content. This way, you get exposure to thousands, sometimes millions of his network.
Promoting the content on social media
Social media is now the established source of content marketing. You must produce your content on every possible platform.
Although many readers won’t be able to read your blogs or articles. Social media sites are for the people of every nature.
So, publish marketing content, at least twice or thrice a week. This way, you can reach the readers by producing unique marketing content.
People who read blogs are in low numbers. So, you can reach these people by using other social media channels. e.g Facebook, LinkedIn, Pinterest, Instagram etc.
Select the best time of posting the content
Most people don’t consider the factor of time when posting marketing content. This is the biggest mistake they make because your target audience won’t be present all day.
There are certain times when they are most active and that is the time you should post your content. Thus, when you are tweeting, posting, or sharing, choose the best time. It will increase the reach-ability, and reduce your efforts.
In a Nutshell
This isn’t finished yet, Content marketing is a world! There are unending content marketing tips to apply
Author: Rohan ShahI am Muhammad Roohan (AKA Rohan Shah) a Geek in Digital marketing, SEO, SEM, Social media, Content Marketing, Growth Hacking, Coding, AI, and Big Data. I love to seek every single opportunity to enhance my entrepreneurship skills and thirst for knowledge covering all domains in Information Technology.
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