In order to succeed, it is essential to build a strong social media presence so that your business can get the visibility and attention that it needs. Choose optimal networks to get started with, and you will witness a high social media engagement rate.
It is crucial that you talk to your audience consistently so a relationship can be built up. Understanding their demographic, preferences, browsing patterns and interests can really boost your impact on and off social media.
Build Your Own Community
Online communities can really add value to your content marketing and distribution efforts, chances are that your followers can become customers, which is why increasing your fans and followers can be of ultimate advantage when it comes to generating traffic and sales for your business.
Increasing fans and followers does not mean buy them, many of the buyable followers are bots anyway, so can’t and won’t make your page any better. Instead, get them organically and through ads on social platforms.
Post Valuable and Entertaining Content
Content marketing through social media can yield great results. Post a range of content like text, videos, images, and infographics to find out what your audience best responds to. Your business could have different kinds of customers from different backgrounds, so it’s best to keep a wide range available even when you find your customers preferred type of content.
Some may like text-based content while others could be more engaged by videos. It is not only about posting business content, you also need to develop a special relationship with them. You can do that by posting some other interesting things, apart from your business. Act like their friends to let them connect emotionally with you and do not shy from sharing posts from other people in your community.
Many of your online audience can easily get bored with text-based content, but you can grab their attention by distributing eye-catching images. For instance, infographics can generate huge amounts of attention from people looking for useful content, as they easily point out what the posts are about.
The average attention span today is 7 seconds, so trying to grab that with text alongside images can be hard, that’s why I always suggest using images with embedded text rather than separating them.
(Please Note: This is an Extract from the Book Website Traffic Secrets Unlocked, You can claim a FREE PDF copy of this book by Click Here)
Author: Usama HashmiHey, I am Usama Hashmi a Digital Marketer, Seo, Content Writer & Content Marketer by passion or by Profession. I love to write on different topics don’t forget to leave a comment to stay in touch with me.
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